PLANNING: MY TARGET AUDIENCE

1.      Who is my primary target audience?

Our target audience would be 15-25-YEAR-OLD British boys and girls. This main age rage is due to teenagers and young adults being the most likely to watch horror films as they enjoy the thrill more than the older generations. It might attract a larger female viewing due to the lead character being female.

2. What kind of films and television are they likely to prefer?

They would enjoy thrilling television series and action based dramas as our film opening is based around the suspense of a psychopathic stalker’s journey with the victim. The realism of the film would also attract people who watch horror films based on true events as we have chosen to base our ideas around psychopaths rather than the supernatural threats such as ghosts and demons.  For example, the Netflix series YOU is based on a psychopathic stalker as he narrates through his life as a stalker and how he targets his victims. This encompasses the fear of the unknown as he is presented as a normal person who his victim interacts with, unknowing of his dangerous natures.

 

3. What platforms do they choose to watch films and where are they likely to see information about films?

Our viewers would be in the younger generations of late teens and Netflix is the most popular viewing platform at the moment. They may also watch films or television on Amazon Prime as that is a popular alternative if the film is not available on Netflix. They are most likely to see information about films through the various social media sites that they use. For example, Instagram is commonly used to promote films along with Facebook for the older generations.  

4. What brands do they prefer?

The brands that younger people prefer would include brands such as Nike and Adidas as our film has a sports element in it which could entice a sportier audience. Women from ages 15-25 also shop in shops such as Urban Outfitters as it is a popular clothing brand which also incorporates different brands which include Adidas and Nike.

 

 

5. What makes my film stand out from the competition?

Our film is going to have a female lead which is not often the case in the film industry, however, women are more likely to be portrayed as the victim so we have made sure to make the stalker a woman too which is less common.

6 . Why should my audience watch my film? 

Our target audience should watch our film because it incorporates many popular elements of a horror film and combining this with popular elements of psychologically thrilling TV series. It also has a female lead which promotes female power in the film industry along with challenging the stereotype of having a male stalker. The realistic style of our film also maximises the shock and tension as it is a regular, relatable situation that the stalker and victim meet.